Logo Design — An Integral Part Of Mobile Game Application Development
Every business has a logo. The custom logo design for your business that you choose is extremely important. Designing a logo is the most important part of the mobile gaming industry. It has to be striking, memorable, and remarkable of what you do.
In the gaming industry, the red color is commonly used as it conveys excitement and adrenaline. Other bright colors often join in and are combined with strong graphic images that represent games. The logo might be the first thing that people will see while searching for a game. The logo of the game needs to express the fun atmosphere and the environment of a gaming industry.
Here are the 5 important reasons for the need of logo design for games:
Reveals your identity
The logo communicates ownership. It should be imprinted on your games, websites, and other game-related merchandise. The gaming logo tells the world or potential customers who you are and what kind of games you develop and sell. There are different kinds of logos for different kinds of games. The logo for an action design game development would be totally different than a logo for a puzzle game. The logo should be designed according to the design of your game. So logo describes the game you have developed. Even if people forget the name of your game, they’ll remember your game if you have an attractive logo.
Invites new gamers
People are drawn to interesting logo and logo design. Gamers would even download the game if you have an interesting logo. Your logo should be designed to draw interest and pique the curiosity of the people to atleast look and install your mobile game. For example, the logo of a restaurant should describe food in such a creative and attractive way that it would generate desire in the people to visit your restaurant.
Distinguishes you from the competition
Logos create brand identity. A well-designed logo can contribute to the success of the game. However, a logo should cohere with every aspect of the game. No logo, however well designed, can look good when surrounded by contradictory graphical elements and inconsistent fonts. Your logo should be unique and relevant to your game. If you have a puzzle game, your logo should describe the game graphically. For example, the logo of Gameloft, a video game development company, describes what the company is about and it is simple yet unique. It also develops games for mobile phones.
Facilitates brand loyalty
From time to time, every gaming company should redesign the logo of the mobile game to update the look or reflect the changes in the game. For example, the incredibly famous mobile game Subway Surfers, redesign their logo every time they add a new country or a new festival in the gameplay. Though, the changes in the logo are loved by marketers and hated by consumers. As consumers are accustomed to a logo and when a company changes it, consumers do feel a little betrayed. Consumers will then have to retrain their brain to look for a new logo. A recognizable and familiar logo like Gameloft goes a long way towards building brand loyalty.
Can be everywhere
Placing the logo of the game on all of your marketing, packaging, social media, online, etc. is a way to advertise your game, whether it’s in an App Store or a Play Store. It facilitates you if you create a good logo before you approach a company for application design to develop the mobile game. If you’ve developed a tagline for your game, you can attach it with your game’s logo, so it becomes associated with the logo and the game.
Every business should have a unique logo which represents their business or a mobile gaming application. An attractive logo not only attracts customers but also creates a brand image. There are custom logo designers available who are amazing at their job.
Always remember “Logo maketh brand’.
