How will Facebook’s latest algorithm change effect digital marketers?
The blog is about the impact Facebook algorithm change will make on digital Marketing Services Provider Company in India and all over the world.
From the time Facebook got popularity to the present day, it has come a long way and have become better each day for its users counted in billion. In course of time, Facebook has changed a lot in terms of look, algorithms and in technical aspect. The best thing about the changes have been is the it has always enriched the user-experience.
There was a time, people use to curse the new look of the timeline, when it was introduced to them. Most of the users wanted to switch back to the older version, but the technical team remained firm on their decision because they knew the right thing has been done. Today, we cannot accept a day without the timeline feature. Why we are discussing the radical changes by Facebook? It is because one of the biggest social media network is coming up with a major change.
New announcement of Mark Zuckerberg of Facebook’s latest algorithm change
Mark Zuckerberg has announced that the news feed section will have more stories to the people in your connection, and there will be very less nation/worldwide news stories as well as advertising or promotional videos. This new changes may be the greatest for the social users but the people who are promoting their business on the Facebook and media houses that are uploading the new stories on the platform are shattered by this new change.
The digital marketers who do a lot of promotion for the brand seems to be disturbed by this new change as it will directly affect the reach, traffic, views and interaction. Previously, it has been a cakewalk to them to multiply their reach and traffic, now with this update — they have to start everything from the fresh.
The reason behind this discussion is the study that Facebook did. They found that most of the promotional and marketing videos are plain and not entertaining. The same makes the users annoyed and they lose interest in the platform. Thus, it become necessary for them to neutralize this growing adverse effect. Yes, the tough times for the digital marketer begins as the plain tactics to promote the brand and the business won’t work anymore. They need to come up with more logical and entertaining form of promotion, so that it can penetrate the new algorithm and can make a reach to the target audience. In addition, digital marketers may need to remove all the old videos and marketing content as it won’t yield any benefit, furthermore.
After website and mobile application development in India and overseas, the next step is digital marketing in online presence. Brand promotion through social media channels is the most important part of it. So it is there to see how the social media marketing is impacted by it.
