10 Commandments of Online Presence
1.Thou shall make your website a storefront and create only niche links in the same
In recent generation, it is quite essential for the business people to have a good website developed by an IT company which can work as their virtual address and can serve the customers 24X7. This also enhances the reach of the business and make it more popular among the target audience.
2. Honour your employees and all third party by creating a website that is useful to gather information for them as well
The purpose of your website must not be just related to the promotion or as an online store but it should also have the side that can educate the in-house employees about the function and structure of the company. Also, it should act as a platform to inform the third-party or investors about the basic elements of the business.
3. Thou shalt not hide text or hide links on your website
Hiding the text or link in the website may give you quick and positive result at once, but in the long run — it can be a curse to your website. People often do that to promote more than allowed linked or keywords by hiding the link and text, but when search engine bots find it, they are more likely to punish your website. Other such techniques are cloaking, using visibility-hidden tag, Putting such other codes that gets the content off the visible screen range; Hiding content names inside Forms on an information table. Using Flash documents to conceal content or Make the text style super little.
4. Thou shalt keep Google and other search engines ranking into consideration while creating the website
Around 80% of the traffic on the internet comes through the search engine like Google, Yahoo, Bing, etc. Thus, one must be aware about the importance of ranking of the website. A user when searches anything be it on a laptop, tablet or a desktop he does that using a search engine and buys the product or service by going to the first three Search Engine Result Pages. (SERP). The business owner must go for digital marketing techniques like SEO, Local SEO, Social media marketing services in order to gain more traffic and to be ahead of its competitors.
5. Honor your customers by creating a mobile application and game application for them
Mobile is the most significant invention of the century. It has changed the way businesses use to function. Now, it has become the key feature of the corporate world. If you want to connect to your customers in a better yet effective way, create a mobile application from a good mobile app developer and design company. It will create the impression of your brand among the people.
6. You shall not create doorway pages
A doorway page is a apge that as the name suggests is a way to enter the website singly with the notive of rank up on the search engines. These pages are like playing with fire because they create a threat to ‘Listing of your website on search engine when Google updates itself’. It is considered as spamming and hence, come with a great risk. One must not create them just to attract the traffic as it may give positive result at first and latter, may even cause a ban to the website on Google and such other searching portals.
7. Thou shalt not spam on social media or in email marketing
Most of the people, in-order-to avail immediate attention, share spam content on the social media. Similarly when they do email marketing they tend to send an email to every Tom, Dick and Harry which makes Gmail, Yahoomail, etc ending up putting the email in the Spam messages rather than the Inbox which ultimately ends up of no use. SInce an executive does not have time to read the Inbox leave the Spam box. Similarly they use some application to send an email or create a link which just bombards emails or links. The business must refrain themselves from doing such things as it not only mars that particular marketing technique but in the long run may ruin your online reputation and your online presence may suffer a great loss.
8 & 9. Thou shalt not write plagiarized content or stuff keywords
Content is the King of digital world and hence, any misbehavior with the same can destroy everything for you. The copied content and meaninglessly stuffed keywords are considered as the biggest drawback to the web/online presence. This does no good but only harms the website because it will never go up the search engine anytime and even end up to get blacklisted. Even if efforts are made to change the content the site will remain in sandbox for sometime which means a loss of leads and ultimate sales. Thus, one should always have the original;, informative and relevant content on the website with accurate placing of the keywords.
10. Thou shall only take niche links into consideration
When it comes to off page SEO techniques like link building, guest posting you should only take into consideration Niche You should not only have relevant business information on the website but must also consider the links which are somewhat related to your domain or niche. Considering the foreign links, which are nowhere related to the business you do not only decreases your ranking on search engines but may also decrease the credibility of your website.
